Tässä hyvä kuvaus siitä, miten Uber käyttää Hadoopia ja myös Sparkia asiakaskokemuksen parantamiseksi:
Uber has the envious position of sitting at the junction of the digital and physical worlds. It commands an army of more than 100,000 drivers who are tasked with moving people and their stuff within a city or a town. That’s a relatively simple problem. But as Uber’s Head of Data Aaron Schildkrout recently said, that simplicity of its business plan gives Uber a huge opportunity to use data to essentially perfect its processes.